But Pichai and Google co-founder Larry Page, now CEO of Google corporate parent Alphabet Inc., see it differently.
Google believes it can lead the way in AI largely because it has built a big network of data centers with billions of computers scattered around the world.
At present, Google Assistant only lives inside your phone or Google Home speaker.
And Google highlighted the expansive reach of its platform, with its Android operating system now installed on 2 billion devices. Pinterest has a similar tool too. For starters, LG is partnering up with Google to embed the AI assistant inside its Signature line of appliances - an air purifier, refrigerator, and washing machine.
Google has given no word on potential release dates for the headsets, which created with the help of Qualcomm, but says the headsets will use location tracking technology called WorldSense to identify objects around the user, so they can safely walk around.
Assistant's integration with Apple's iPhone can be seen as somewhat counterproductive to Apple's effort with its own AI, Siri. Both are aimed at getting more people to use the company's services, even if they live in developing countries and use cheap, older phones. More details regarding new functionalities and feature improvements in Android O are expected to be revealed in the coming months before the OS starts rolling out to Pixel and Nexus devices. For instance, Photos will notice when you take a shot of a friend and nudge you to send it to her, so you don't forget.
The company has also enhanced its Google Photos app using facial recognition technology. Facebook has its own version of this feature in its Moments app. Google has also added HBO, Now, CBS All Access and HGTV to Netflix for the streaming of video.
Keep in mind, opting into Google Play App Signing is a permanent change, and you can not withdraw or remove your keys from their servers.