Now the airline has come to the conclusion that it's not going to forcibly remove boarded customers from overbooked flights so that staff can take their seats anymore-the new policy requires staff and crew members to check in an hour prior to departure.
One week after becoming the subject of furious global scrutiny and condemnation, following the video of Dr. David Dao being forcibly dragged out of a United plane, the airline has reportedly changed its policies in order to avoid such a grisly scene from ever occurring again.
The incident has created a major publicity nightmare for United Airlines and the internet is showing no mercy as well.
"We issued an updated policy to make sure crews travelling on our aircraft are booked at least 60 minutes prior to departure", Maggie Schmerin, a spokeswoman told yesterday.
Multiple emergency response crews were sent to the scene of a fatal crash on Cannons Campground Rd.
The change is a first step in a big review of policies to "deliver the best customer experience".
The airline, whose advertising slogan is "fly the friendly skies", was also ridiculed on social media as the incident became a symbol of growing discontent with the way some air passengers are treated.
His lawyer Thomas Demetrio said David Dao suffered a concussion, a broken nose, and lost two teeth.
The airline plans to announce other changes and the results of its review by April 30.
It's legal to bump a ticket-holding customer off of a flight - but it's not customary to kick someone off a plane once he or she has boarded. United scored lower than all airlines except Frontier in a 2016 J.D. Power study of satisfaction with airlines.
The airline wants to ensure that an incident like Dao's doesn't happen again.
Almost a week since the incident, United is still dealing with the backlash.
The poll by Morning Consult asked 1,849 people a few days after the United incident if they would book a United Airlines or American Airlines flight from New York City to Chicago under certain conditions.