Titling his current European tour Boy Meets World feels like more than an early hint of what he would present with More Life. That's why he's trying to call it a playlist because he has a bunch of people in a space, hanging out...
Drake premiered his More Life "playlist" album on Ovo Sound Radio, the Apple-Beats 1 radio show linked to the "6" city star's Ovo Sound record label on Saturday. While the project is still lengthy - 22 songs - it flows better and Drake sounds inspired again. And it's anchored by Fake Love, one of three songs from the project released last fall and already a certified hit: Just last week it had 16,600 download sales and eight million on-demand streams, according to Nielsen Music.
Will you be buying Drake's new album "More Life" on Amazon or stream on Amazon Music Unlimited? You can read a complete list of the production credits here. "It was kinda getting tough to go, 'Hey, I'm dropping a mixtape, but it's for sale on iTunes, '" he said.
If you're an Amazon Prime member, that means you can get Amazon Music Unlimited for $7.99 per month of $79 for the year. I specially enjoyed the attention to detail, the way one song flows into the next one makes this an album worth listening in one sitting a few times.
But why a playlist?
Fans quickly took to Twitter sharing their thoughts on Drake's latest work.
For the most part, Drake's new playlist "More Life" is pretty mellow.
The current record is held by Drake's Views, which launched with 163,000 streaming equivalent units.
Quavo's appearance here on Drake's "Portland" is full of flutes and has sparked many a meme... But on their supposed collaboration Get It Together, J. Lo's vocals are replaced by the rising United Kingdom singer Jorja Smith. "We've got plans in place no matter what".
Overall, More Life is commercial enough to be successful while also being interesting and out of the ordinary. This is similar to when "One Dance" and "Controlla" were big a year ago; it feels more like Drake is appropriating the style rather than shining a light on it.
Spotify says that Drake has become the first artist to hit 10 billion streams.