It has announced that you will now be able to save Instagram live video on your phone once you're down broadcasting.
Once saved, click Done, and your video will be forever enshrined in your camera roll, though it will no longer be visible on the Instagram app itself.
However, it does allow users to retain a copy of their live video broadcast and watch it later should they want to.
Above: Live video within Instagram Stories.
However, comments, likes, number of viewers and other live interactions will not be saved.
Starting today, Facebook-owned Instagram is rolling out the ability to save live videos to your phone once you've wrapped up a broadcast. After your live stream is over the content is deleted forever - unlike Facebook Live or Periscope which save your video so audiences can view it after the fact.
With the introduction of live video, perhaps the idea was to highlight things and events not necessarily worth memorable, at least in the long term.
According to Instagram's blog, this is the first of many updates Instagram plans to make to their video features this year, so keep an eye out on this space for updates. While live videos will continue to disappear from the app after the stream ends, broadcasters can now opt to save the clips to their camera roll.
The new feature is available with Instagram 10.2 to both Android and iOS users.